My Story
Discover the heart behind Via Valentina. Learn about our journey, our passion for natural skincare, and my commitment to creating products that nurture both your skin and your soul. I invite you to become a part of our story.
The Journey Begins in Italy
Via Valentina began more than fifteen years ago in Italy, where I first discovered the quiet power of simple, natural ingredients. Growing up around traditional remedies, olive oils, herbs and handmade soaps, I learned early how deeply nature can care for the skin. What started as creating gentle soaps, shampoos and household blends for my family slowly became a passion for crafting skincare that feels honest, nurturing and close to the earth.
Later, my journey took me through the Middle East, where I found another world rich in beauty rituals, precious oils, botanical infusions, clays and age-old practices rooted in nourishment and graceful ageing. These traditions deepened my understanding of how nature protects, restores and keeps the skin vibrant over time.
From Italy to the Middle East and eventually across Europe, I carried these influences with me, making small-batch creams, cleansers, masks, oils and personalised blends for the people around me. Friends, family and neighbours would ask for products that felt safe, natural and effective, and I realised how meaningful it was to create something that truly made them feel cared for.
Crafted for You
I make my products for people who want more than just skincare — they want a moment of calm in their day. My ideal customer values natural ingredients, gentle formulas and products that feel good for both the skin and the soul. They’re drawn to botanical scents, soft textures and the simple beauty of small-batch craftsmanship. They care about what they put on their skin. They prefer clean, honest ingredients without unnecessary chemicals. They want something nourishing, soothing and effective, but also personal — something created with intention, not mass-produced. Most of all, they are looking for skincare that supports wellbeing: something that helps their skin feel balanced, hydrated and glowing, while also giving them a quiet ritual they can look forward to. do the same with this
The Via Valentina Difference
Via Valentina is different because every product is made with intention, not speed. I work in small batches, choosing each ingredient for a purpose, not just for a label. My focus is on gentle formulas that respect the skin’s natural balance, using clays, plant oils and botanical extracts that have supported wellbeing for generations. I don’t create “quick fixes” or harsh treatments. Instead, I craft products that bring the skin back to harmony — calm, hydrated, nourished and able to breathe again. I help my customers by offering simple, mindful skincare that soothes sensitivity, restores hydration, strengthens the skin barrier, calms irritation, supports a healthy glow and creates a daily ritual that reduces stress and brings comfort. My mission is to make skincare feel like self-care — a peaceful moment instead of another task. Via Valentina is for those who want products that feel safe, natural and made with real love and craftsmanship.
"I love that Via Valentina products are made with such care and intention. My skin feels so nourished and calm!"
Sylvia, Utrecht